MEDIA TIPS:
Things to think about
For TV & Radio:
What is the purpose of the interview?
When will it be broadcast?
What's the story's overall objective?
Who else are you interviewing?
Who precisely is the audience?
Will the interview by "live" or "taped?"
Is the interview for a 90-second news report or is it for a longer feature?
Are you interested on reporting on _____________________________?
How much time do you need for the interview and where do you want it?
What's your deadline?
What's your phone number, so I can call you back?
For Print & Internet:
What is the purpose of the interview?
When will the article be published?
What's the article's overall objective?
Who else are you interviewing?
What section of the paper/magazine is this for?
Are you interested on reporting on _____________________________?
How much time do you need for the interview and where do you want it?
What's your deadline?
What's your phone number, so I can call you back?
Now, prepare Key Messages and practice.
Then call the journalist at a designated time for the interview.
For Press Releases:
The Purpose for a Press Release is to inform about an upcoming event.
Include: Time, date place, and brief description of the event.
Double space and one page where possible.