SEASONS
FOR PEACE AND NONVIOLENCE
QUESTIONS AND ANSWERS
What is the purpose of the Seasons for
Peace and Nonviolence campaign?
To Educate the public in the philosophy and practice of NONVIOLENCE.
To Give people practical and effective tools to apply NONVIOLENCE daily.
To Identify communities, organizations and individuals who are making
NONVIOLENT choices to alter and impact personal, public and social
challenges.
To Empower and support communities, cities and the nation in seeing
NONVIOLENCE as a powerful alternative for creating respect, justice,
equity and understanding among all people.
Almost everything you do will seem insignificant, but it is very
important
that you do it . . . . .M. GANDHI
How will these goals be achieved?
By inviting organizations, businesses and individuals to plan and
implement an event(s) supporting and demonstrating the effectiveness of
nonviolence within their own community / culture. The purpose is
to empower others to find a responsible and creative way to deal with
this issue.
We are holding general informational meetings in which organizations,
businesses and individuals are invited to learn more about this
campaign and to present ideas of the kind of events they can
organize. Examples are:
Host dialogues ranging in subjects from ‘nonviolence’ to ‘interracial
harmony’
Presenting educational programs within the school system on nonviolent
principles
Encouraging businesses and community groups to partnership in mentoring
programs from gang members
One day we must come to see that peace is not merely a distant goal
that we seek but a means by which we arrive at the goal. We must
pursue peaceful ends through peaceful means . . . . . M.L.KING
Should this issue be dealt with in
such a public way?
Violence permeates every segment of our society and every aspect of our
culture. It includes but is not limited to Gang violence,
Domestic violence, Workplace violence, Child abuse, Animal abuse, Drug
related violence. The effects of violence takes a toll on
families, children, employees, productivity, morale, academic
performance, health cost, consumer spending decisions, and more.
Violence precipitates hopelessness and despair. Violence is a
loud voice calling out for help.
I can never be what I ought to be until you are what you ought to
be. This is the way our world is made. No individual or
nation can stand out boasting of being independent.
We are interdependent. . . . .M.L. KING
Is this a local campaign only?
Seasons for Peace and Nonviolence is an International education, media
and community action campaign. Many large cities throughout the
United States and the world are participating. Examples
are: Los Angeles, Chicago, Denver, San Francisco, Santa Barbara,
Seattle, Detroit, Nashville, Portland, Memphis. Countries
participating are South Africa, Ghana, Senegal, Israel. Others
are signing on daily.
True nonviolence should mean a complete freedom from ill-will and anger
and hate
and an overflowing love for all. . . .M.GANDHI
Will an awareness campaign make an
impact on violence?
What have we done as a society to
alleviate violence and to build a nonviolent culture?
Isn’t it time to explore new possibilities? Isn’t it time to
shift our attention from the problem to the solution, that already
exist? What better way than to give everyone an opportunity to find new
solutions and share what’s already working? The impact we
anticipate is:
Increase options available to individuals in responding to personal,
professional social, political and economic challenges.
Increase social and political responsibility, such as voting,
participation in community forums and neighborhood watch groups.
Identify and share models of success for solving problems using
nonviolent means.
Build common ground through experiences shared during this campaign.
Promote networks of support among organizations and individuals with
common interest centered around nonviolent solutions.
Link volunteers and funders to service programs and organizations
available throughout the greater Los Angeles area through media
coverage and the Internet.
Share altruistic models of leadership.
Increase public awareness of resources and services in there
communities.
Those who discovered the law of nonviolence in the midst of
violence
were greater geniuses than Newton.. . . . .M.GANDHI
How will the money raised be spent?
Our organization is raising money to cover selected programs and
operational costs associated with the planning and implementation of
this campaign. Money raised will also support the local opening
and closing events. See attached financials for more information.
I have the audacity to believe that peoples everywhere can have three
meals a day for their bodies, education and culture for their minds,
and dignity, equality, and freedom for their spirits. I believe
that what self-centered men have torn down,
other-centered men can build up.. . . .M.L. KING
Is this a church related event?
This is a non-partisan, secular campaign. While there is a local
church involved in the planning of Season for Nonviolence, it does not
benefit in any way nor does any money go to the church.
Throughout history, churches have been on the forefront of social
change. Our intention is to partnership with organizations and
institutions with every aspect of our community. It is not any
different this time!
All the power I may have comes from God. But He does not work
directly. He works through His numberless agencies. . . . .
M. GANDHI
How will the success of this campaign
be measured?
Law enforcement agencies are an integral part of this campaign.
During this period, we are asking them to monitor change in crime
statistics as a measurement of success. As an annual event, we
are looking at the following as a baseline of success:
Sponsorship:
number of financial sponsors
percentage of operating expenses covered
percentage of in-kind donations given
People involvement:
number of events held per day and per week
number of event sponsors (organizations, businesses, individuals
planning and facilitating an event during an given “season”)
number of people who attended events
number of diverse groups sponsoring events
number of people requesting collateral materials such as souvenir book
number of people using our website
number of people responding to daily TV / radio / newspaper charge
Media involvement:
number of local TV and radio stations featuring daily “nonviolent
message”
number of local newspapers featuring articles and daily “nonviolent
message”
number of PSA run during 64 day period
number of interviews conducted
how much PR support provided
Building of on-going relationships:
development of database and library resources for nonviolence
development of newsletter and the number of subscriptions
Long term impact:
development of tools to measure the effect of a nonviolence “awareness
campaign”
development of meaningful ways to utilize and share outcomes from
campaign
development of yearly nonviolence campaigns
establishment of national database
development of national / international nonviolence network
The nonviolent approach does not immediately change the heart of
the oppressor. It first does something to the hearts and souls of
those committed to it. It gives them new self-respect; it calls
up resources of strength and courage that they did not know they
had. Finally it reaches the opponent and so stirs his conscious
that
reconciliation becomes a reality . . . .M.L. KING
In addition to financially supporting
Seasons for Peace and Nonviolence, how can our business/organization
become involved during these “seasons” of action?
Training and Employee Relations
Conduct trainings on Conflict Resolution, Effective Communications,
Diversity, etc.
Present nonviolence awareness workshops for employees
Give employees opportunity to determine relevant issues within the
workplace with employee / management teams to develop solutions
Invite employees to create nonviolent projects to be carried out during
the year
Invite and support dialogue between employees, management and unions
Put paycheck inserts with nonviolent slogans
Publish articles in corporate newsletters supporting non-violence:
feature employees who actively work on non-violent issues, i.e. in the
school system, on hotlines, etc.
include quote from Gandhi and King
invite employees to come up with ideas on how their department can
incorporate non-violence during these 64 days
obtain reprints of articles on the effects and cost of violence to
companies and what can be done
Principles and Policies
Create company nonviolent mission statement
Review and revise policies to lend support to nonviolence
Conduct symposiums to create innovative policies and practices that
humanize the workplace / demonstrate that price is profitable
Give emphasis to a values based business philosophy
Set up partnerships and alliances with other companies practicing
nonviolence and share models of success
Community Service
Create an annual non-violence award for a community based organization
or individual
Invite young gang members to spend a day with an employee
Set-up partnerships with local school systems to assist in training
about non-violence
Partner with other organizations to support programs in the community
and workplace that are the nonviolence response/solution to social and
economic issues
Sponsor nonviolence event
I have learnt through bitter experience the one supreme lesson to
conserve my anger, and as heat conserved is transmuted into energy,
even so our anger controlled can be transmuted into a power which can
move the world. . . . .M.GANDHI
BENEFITS OF
SPONSORSHIP
Recognition that your company/organization is socially responsible
Become part of a solution to a problem that effects a broad segment of
society including many of your employees
Increase goodwill, employee morale, boost employee productivity
Increase name recognition among consumers
Create a image of care and concern for what is happening in our
communities and on our streets
SPONSORSHIP CATEGORIES
PRESENTING SPONSOR
$100,000
Name and logo on all print advertisements as Presenting Sponsor
Name and logo on all local Seasons for Peace and Nonviolence stationery
Acknowledgment as Presenting sponsor in all press releases
Signage at opening and closing events
Signage at Seasons for Peace and Nonviolence community events
Participation by senior executives at opening and closing events
Opportunity to distribute collateral materials at opening and closing
events
Complimentary prominent booth placement at opening and closing events
Free front cover placement of ad in souvenir book
Gold appreciation plaque
Name and logo displayed on street banners
SPONSOR
$50,000
Name on all printed advertisements
Acknowledgment in all press releases
Acknowledgment as Sponsor during opening and closing events
Signage at opening and closing events
Opportunity to distribute collateral materials at opening and closing
events
Silver participation plaque
Complimentary booth placement at opening and closing events
Prominent placement of free full page ad in souvenir book
CO-SPONSOR
$15,000 - $25,000
1/4 page ad in souvenir book
Acknowledgment at opening and closing events
Framed certificate of participation
CONTRIBUTOR
$500+ or In-kind donations
Name listed in souvenir book
Certificate of participation
Sponsorship Package Contents
Letter
Brochure
Categories of Sponsorship
Benefits of Sponsorship Sheet
Seasons for Peace and Nonviolence from AGNT (glossy)
Questions and Answers
List of National Co-Sponsors (National Steering Committee)
501(C)3
Financial Summary